Seven Cs of Communication



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Chapter 3 : Seven C’s of Communication



Written Communication arrow_upward


  • Written communication occupies an important position in the communication sphere.
  • In written communication, one has to pay adequate attention on certain principles of necessity.
  • The essentials of every written communication are:
    • Principles of unity
    • Coherence
    • Emphasis
  • These principles along with other essentials of effective communication like
    • Language, Planning and Organization makes the written communication more effective

    The 7 C’s of Communication arrow_upward


  • The 7C’s are as follows
    • Clarity
    • Completeness
    • Coherence
    • Conciseness
    • Credibility
    • Correctness
    • Continuity

    Clarity arrow_upward


  • The writing should be correctly planned and expressed in a logical way.
  • The writer should make sure that the ideas flow smoothly from beginning to the end.
  • The message must be so clear that even the dullest man in the world should readily understand it.
  • The communicator must be very clear about all the aspects of the idea in his mind and about the purpose for which it is to be communicated.
  • Clarity of written language is the first and foremost emphasis one should seek in writing.

  • Completeness arrow_upward


  • It is an essential factor for effective communication.
  • The contents of the message must be checked in order to verify whether there is no omission of the relevant details.
  • All the aspects of the message must be grouped and brought together in logical sequence to prepare meaningful thought units.
  • The communicator effort can be more fruitful and effective if the receiver easily reacts to the sender’s message.
  • The incomplete messages may create doubts in the receiver’s mind.
  • The receiver of the incomplete message feels angry, confused and irritated by it.
  • Effective writing communication implies a condition of being complete and clear.
  • The principles of unity or completeness apply at three levels:
    • First: The individual sentences must be unified
    • Second: Individual paragraphs must be unified
    • Third: The totality of the script must be unified

    Coherence arrow_upward


  • Clear communication in simple sentences helps the reader to understand.
  • Coherency is essential for good written Communication.
  • Facts and figures must be stated plainly and in an intelligent manner.
  • The two important aspects of coherence are
    • Relation
    • Clarity
  • Coherence means tying together of several ideas under one main topic in any paragraph.
  • Smooth flow, lucidity and transition aspects should be given effect to and there should not be any scope for the reader to misinterpret, misread or misspell the message.

  • Conciseness arrow_upward


  • Conciseness is an important factor in effective communication.
  • It means saying all that needs to be said and no more.
  • The aimless verbiage, unnecessary details and heavy paragraphs make our communication ridiculous and ineffective.
  • The communicator must organize his message in such a way that every word in it is meaningful and of interest to the receiver.
  • Avoid vague judgmental descriptions.
  • Be precise and clear.

  • Credibility arrow_upward


  • A good writing is always forceful and direct and has the power and capacity to produce a reaction or desired effect.
  • Clarity in writing brings about credibility because it ensures that others understand the message easily and quickly.
  • A clear and direct approach in writing makes it possible to achieve the principle of credibility in your writing.
  • Other essentials of writing like correctness and completeness add to the strength of credibility in the writing.

  • Correctness arrow_upward


  • Communication must be correct in tone and style of
    • Expression
    • Spelling
    • Grammar
    • Format
    • Contents
    • Statistical information
  • Efforts must be made to avoid errors in spellings, punctuations etc.
  • The incorrect written documents lower the readers’ confidence in the writer.
  • The incorrect statements and other miscellaneous errors of the speaker lower the listeners’ confidence.
  • When communication receiver finds one error he suspects that there can also be other errors in the message.

  • Continuity arrow_upward


  • The writer should avoid jargon as far as possible.
  • Brevity or use of fewer words brings about continuity and grace in your writing.
  • The effect of good writing depends on its style and continuity of subject till the conclusion if one takes care to be precise, correct and clear in writing.


  • Thank You from Kimavi arrow_upward


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